The event itself was quite formal, but we decided to push it further. We built a concept, filmed more than just simple b-rolls. We added short interviews, action shots, and CGI. The result is a vibrant, cinematic event film that highlighted the company’s energy and left a strong impression of the brand.
Rather than creating another standard recap, we built a visual story: a green line that flows through London, connecting people and guiding them to the company’s stand. This idea gave the film a strong identity and later became the core creative concept for all of our 2024 event videos.